Google Ads: A Brief Guide
Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, or videos, and generate mobile application installs within the Google ad network to web users.
It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos. Services are offered under a pay-per-click (PPC) pricing model.
Google Ads is the main source of revenue for Google, contributing to $134.8 billion in 2019. By learning to optimize campaign bids, write engaging ad copy, and utilize targeted keywords, businesses can directly connect with prospective buyers at the exact moment of search intent.
