Introduction to Digital Marketing
Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.
Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing. As digital platforms became increasingly integrated into marketing plans and everyday life, and as people increasingly used digital devices instead of visiting physical shops, digital marketing campaigns became prevalent.
We cover the principal pillars of digital marketing, including Search Engine Optimization (SEO), Search Engine Marketing (SEM), Content Marketing, Social Media Marketing (SMM), and email marketing campaigns.
